2. Are you staying true?

• Make sure that you are staying true to the users

Design Workshops

• Pain points
• Stakeholders
• Marketing (competitive)
• Put all of above together

Card Sorting

• Put a bunch of cards with features/issues
• User flow
  • Menu strucuture

Are we still cool?

• Are we meeting the needs of these personas?

Guerilla Testing/Walk-arounds

• Divide to small tasks
• Insight

Focus Groups

• Things not interaction-based
  • Color scheme
  • Brand
  • Layout
• Problematic/awkward/general sense of things

Usability Testing

• Test constantly
• Specific tasks
• First use situation