1. Find out who you want to design for: not just yourself

Find out who your uses are and what they need

User Profiles

• Stakeholder interviews
• Understand your users
• Meet with the people who are using your product

Complaint data

• What they like/don't like

Competitve/Comparative Reviews

• Look for patterns from competetors
• Financial data

Product trials

• Try it out youself
• How can I can it better
• Makes you understand what you need to change/make better

Contextual Inquiry/Interviews

• Talk to you users
• Watch your users use your product (or interivew)

Personas

• Needs of the user
• Demographics