Barcamp Notes

You Are Not The User

http://s.barcampphilly.org/presentations/789

  • Speaker: Shawn Berven
  • Contact Info: @shmerv
  • Description: Designing for your users, not you.
  • Format: Talk
  • Room: F95
  • Time: 2014-11-15 10:15 AM

Background

  • Johnson & Johnson Design Lead
  • Medical products

Three stages

  1. Research/concept
  2. Design/dev
  3. Post-launch